The ancient Egyptians often used symbols to communicate. The earliest of these symbols, known as hieroglphys, consisted of pictorial characters called pictographs or ideograms. These characters were literal representations of ideas. If, for example, someone wanted to express the idea of a woman, they drew a picture of a woman.
Much like the ancient Egyptians, modern man uses symbols to express ideas as well. When we wish to express the idea of love, we draw a picture of a heart. When we wish to express the idea of fire, we draw a picture of flames. And when we wish to express the idea of the sun, we draw a picture of the sun. Logo designers often employ this same process when creating brand identities for their clients, often using images to represent words and sounds used in everyday language.
OnStar
Energy Star
Little Foot Children’s Footwear
I Love New York
IBM
