Virgin is a popular branded venture capital organization conceived by British entrepreneur Richard Branson in 1970. The company’s business ranges from mobile telephone to transportation, travel, financial services, media, music and fitness. Virgin has shaped more than 200 branded companies globally, employing approximately 50,000 people, in 29 countries. Its mission is to run its business well by treating its customers with respect, giving them good value, high quality, and making the whole process as much fun as it could be. According to Investment Hunt the net worth of the Virgin Group is above $2.5 billion (2009).
The largest of the 200 companies is Virgin Atlantic Airways, Virgin Holidays and the Virgin Retail Group. The brand name “Virgin” came up when Branson and one of his partners started their first business, a record shop. They thought of themselves as virgins in the business.
The original Virgin logo, also known as the “Gemini” or “Twins” logo was created by English artist and illustrator Roger Dean. The logo featured a young naked woman in mirror with a large long-tailed serpent and the word “Virgin” in Dean’s familiar script. The current Virgin logo was originally sketched on a paper napkin and is unchanged since 1979.
DESIGN ELEMENTS OF THE VIRGIN LOGO
The Virgin logo’s design is extended across all its product and service categories, maintaining the same core brand values. This highly powerful logo has contributed largely to the company’s success.
Shape of the Virgin Logo:
The Virgin Logo features the company’s name which is written with a steady right slant that indicates Branson’s self-confidence, self-assertiveness and positive attitude.
Color of the Virgin Logo:
The Virgin logo uses only one color which is red. Red symbolizes action, confidence and courage all of which are the personality traits of Richard Branson.
Font of the Virgin Logo:
The Virgin Logo is handwritten and distinct which differentiates the company from its competitors.