Kroger is an American retail company that operates supermarkets and multi-department stores throughout the United States. It is the only major U.S. supermarket company to operate an economical three-tier distribution system. Kroger also operates 35 food production or manufacturing facilities producing high quality private-label products that provide value for customers and enhanced margins for Kroger. The company has grown and changed and the Kroger logo has adapted to match this branding.
The company was founded in 1883 by Barney Kroger who used his life savings to open his first grocery store in downtown Cincinnati. The business principles that made the first Kroger store successful in 1883–service, selection, value, and a belief that people are what matter most–continue to guide the company’s operations today.
Design Elements of the Kroger Logo
The Kroger logo has gone through several changes since the company was founded in 1883 by Barney Kroger. The current logo was introduced in 2019 and is a contemporary evolution of the previous logo. It retains the shape and movement of the iconic “K” and “G” loved by generations of Kroger customers. The curves have appeared on variations of the store’s logo since the 1930s.
Shape of the logo
The new contemporary design ditches the blue circle that formerly encompassed the brand name.
Color of the logo
The primary brand color of Kroger is blue. It signals the principles that the company was founded on–service, selection, and value.
Font of the logo
The current logo features a refreshed font, which is custom Kroger font.
You can learn more about the Kroger brand directly from their website. To learn more about the company’s history, head over to Zippia.