Since 1968, Intel Corporation has been recognized all over the world because of its new integrated electronics. Based in Santa Clara, California, USA, Intel Electronics corporations has excelled in producing personal computers, motherboard chipsets, network cards and ICs, flash memory, graphic chips, embedded processors and many other devices related to communications and computing.
Intel Corp. has worked very intelligently on its marketing strategies. It has become one of the major established computer brands because of its once prolonged “Intel Inside” campaign. Around 39 years ago, the Intel logo which featured a ‘dropped e’ was designed by Silicon Valley pioneers Robert Noyce and Gordon Moore. In 1991, the company signified the Intel logo with the ‘Intel Inside’ slogan in order to promote the new redesigned insignia.
Design Elements of Intel Logo:
In 2002, the company renovated the Intel logo from the ‘dropped e’ representation to a ‘swoosh’ around the firm name with an intelligent ‘Leap Ahead’ slogan. This Intel logo with a slogan reflects the company’s goal to drive up to the next leap with an intelligent approach.
Shape of Intel Logo:
The new redesigned Intel logo highlights a swoosh wrapping the company name with a ‘Leap Ahead’ slogan. It enhances the exquisiteness of the Intel logo along with working on the marketing scheme of stepping ahead.
Color of Intel Logo:
Intel logo is tinted in dull blue shade which projects a notion of supremacy and authority of the Intel Corp. The blue hue reflects a highly professional idea and totally compliments the company and its products.
Font of Intel Logo:
‘The simpler, the better’ policy is utilized for the typeface of Intel logo and hence proves to cast a bold corporate image in the spectator’s mind. A very straightforward and easy font is employed in the Intel logo.
Although, the Intel logo has been changed through years but it has verified itself to hold the best corporate image. Intel logo defines the company new strategy to step forward in innovation of its products.