The Haribo is a German confectionery company founded by Johannes “Hans” Riegel Sr. in 1920. The company made the very first gummy candy in the form of the world-famous gummy bear. Today, it is one of the largest manufacturers of jelly and gummy sweets all over the world. Their key brands in the United Kingdom are Supermix, Tangfastics, Maoam and Starmix. They also make Pontefract Cakes and has the Fraise Tagada as one of their best-selling varieties in France. They have built five factories in Germany and opened 13 more throughout the rest of Europe. They have sales offices in almost all countries in Europe and has already invaded the United States and Australia. The company’s headquarters is presently located at Bonn, north Rhine-Westphalia, Germany.
Design Elements of the Haribo Logo
The name Haribo did not come from any other German word. It is actually an acronym: HA-Hans, RI-Riegel, BON-Bonn, Germany. It is known for the uniqueness of the company name. Furthermore, the Haribo logo has been catching the attention of both kids and adults alike for how many decades already.
Color of the Haribo Logo
The Haribo logo has no other color but red. The color red is an intense color that call for strong emotions of love and passion. This color also encourages the appetite and drive of the people. Aside from that, it also emits the feelings of warmth and comfort. The Haribo logo shows that the company possesses the passion to make people, both kids and adults alike, happy. The famous gummy bears have been the comfort food of many and all other products have succeeded in enticing the people to dig into them, spoiling their sweet tooth. The company also has maintained its slogan which is “Haribo makes children happy and adults as well”. This slogan has spread throughout Europe along with the Haribo logo, empowering their love and desire to make people happy through their products.
Bold Letters in the Haribo Logo
The letters in the Haribo logo are in bold and are in uppercase form to further emphasize the name and call the attention of customers.