eBay Inc. is a US-based company that focuses on online shopping by means of auction. The website allows people from all over the world to buy and sell goods and services through bidding. The company started with a US domain site and soon enough, they came up with various local versions of the sites from several countries all over the world, and among these are Australia, Canada, China, France, United Kingdom, Germany and many more. eBay Inc. owned several other famous sites, such as IBazar and PayPal. Currently, eBay is considered the number one auction site all over the world and is said to receive almost a million auction transactions daily.
eBay started under the name “AuctionWeb” in September 1995. Originally, the logo was just a simple motif of black and white. The Auction logo was written in black font with a sloped bar in white color and is called as the death bar logo.
The current logo of eBay is designed by Bill Cleary of CKS group, a design agency that’s based in California, USA. This logo was selected out of the various logos that were created specifically for the company. The logo comprised of the name “eBay” and the letters were written in a zigzag manner, in a way that they are not aligned on the same level. Furthermore, the letters were written in an unusual manner, with the letter B in capital, while the rest of the letters are in small case including the first letter. This is to project that the company is always open for change. On the other hand, the colorful motif of red, blue, yellow and green would mean entertainment, enthusiasm as well as candid energy, three things which the company wants their customers to perceive each time they see their logo.