The Cisco Systems, Inc is one of the world’s largest manufacturers of equipment related to networks. It is an American multinational corporation founded by Leonard Bosack and Sandy Lerner in 1984 and the company’s headquarters is currently located in San Jose, California. Aside from manufacturing, the company also designs their own network equipment.
Design Elements of the Cisco Logo
The Cisco Systems Inc has been known not only for its products but also for the company’s unique logo. Many have been wondering what the lines in the logo really mean or what the color really pertains to.
The Cisco logo has faced a lot of modifications throughout the years. The old Cisco logo consisted of a bridge that was enclosed in a box. This was designed by the Director of the Brand Identity, Gary McCavitt. The logo was constructed in the year 1996. The new company logo was designed by Joe Finocchiaro and Jerry Kuyper.
Shape of the Cisco Logo
The lines in the Cisco logo are actually an artistic drawing of the Golden Gate. The founders Bosack and Lerner saw the Golden Gate Bridge framed in the sunlight while they were driving. The shape of the Cisco logo was then patterned in the shape of the bridge, signifying how the company has bridged the gap in the field of information technology through their products and services. It’s also a perfect depiction of their vision to create more avenues that will allow their valued customers to stay connected.
Color of the Cisco Logo
The blue color in the Cisco logo symbolizes excellence, calmness, and prosperity while the red color depicts the company’s business responsibility and determination.
Name
The name Cisco is not an acronym but actually an abbreviation of San Francisco. The company’s name was conceptualized during the same time the founders decided to use the Golden Gate Bridge as the pattern for their logo. They have indeed found the bridge as a source of great inspiration in providing good service to the people of San Francisco and eventually, the rest of the world.