The American Express Company forms a noted position in the international market and acquires an international recognition. Likewise, the American Express logo is a famous symbol of the company’s reputation and acknowledgment. Laying its first base in, 1850 in New York, it started off in the great era of economic development of the United States. Since then it has been able to maintain its quality standards and the trustworthy banner.
The American Express logo, as in its ancient times, consisted of a Viking image. Currently this image is omitted from the logo, leaving a very simple and to the point depiction of the purpose it has. Today, like the company itself, the American Express logo is seen as a motif of trust, reputation, simplicity and quality standards.
Design Elements of the American Express logo:
The modern and clear design of the American Express logo distinguishes it from others, as well as produces a story of its decent image in the eyes of the investors as well as the competitors.
Shape of the American Express logo:
The American Express logo is a perfect square, with one-third of its area as empty. The fonts cover the central part of the logo, giving the logo the legibility it requires and also making it look clear enough to the viewers.
Color of the American Express logo:
The only colors used in the American Express logo are blue and white. The background consist of an ocean blue color and blends with lighter shades in order to provide a catchy sight. Similarly, the fonts are outlined by white color and filled by the same blue color of the background.
Fonts of the American Express logo:
The fonts of the American Express logo are simple and clear in their appearance. Present at the equator of the logo, they produce a very innovative design due to their bold and caps locked look. There is always a ‘registration’ mark present alongside the logo marking the genuine and unique design.