Name: Bing
About: Microsoft’s new search engine
Designer: ? (If anyone knows who designed this logo, please let me know)
What I dislike about this logo: My immediate reaction upon first seeing this logo was that it was missing something– it was too “Plain Jane”, so to speak. And while there are plenty of text-based logos in existence, they all should have some element that makes them stand out. Even the font for this logo isn’t unique. Upon visiting the bing.com website, I noticed that the logo changes colors, depending upon the random background shown each time you perform a new search– not a particularly wise strategic move when it comes to brand identity.
WHAT ARE YOUR THOUGHTS?
Do you think this logo will work or do you think more time, care and effort should have been taken in the creation of the Bing logo?