General Motors announced that it will be removing the “GM Mark of Excellence” logos from its Buick, Cadillac, Chevy and GMC models. Reason being? GM wants to shift the focus to its other marques. According to research done by the auto giant, customers tend to gravitate more toward their individual brands than those of the parent company. “What we’re seeing is the GM brand gets dinged big time in terms of considering a GM vehicle,” said General Motors executive Mike DiGiovanni. The GM logo is set to start disappearing immediately.
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