Typographic logos are the simplest logos, but oftentimes the most difficult to design. They rely only on the text and typeface of a company’s name to convey its message. But merely choosing the first font you come across is simply not enough. Many fonts are already in use by other companies. Each typographic logo, then, should use a font unique enough to stand out in the crowd of typograhic logos that already exist. To do this, designers often alter preexisting fonts, or create new ones altogether. These new fonts are sometimes so unique that if the text and color were altered, one would still be able to recognize it. Let’s see if you can figure out which logos these fonts belong to 😉 .
