Creating Text From Shapes

(Part 2 of a 3-part series. Next week’s post, and part 3 of the series: Using Images To Convey Words)

Last week, we looked at how images can be created from text. Today we’re going to talk about the opposite– creating text from images.

Many times, a designer will get inspiration from the everyday objects they see. From the plate of bacon and eggs they had that morning for breakfast to the rapid spinning of the dryers at the local laundromat, designers often find inspiration in the most unusual ways. As we saw in the Jamba Juice logo a couple of weeks ago, a smoothie swirling in a blender was the inspiration behind the logo’s look.

In the 2talk logo below, the designer was inspired by twirling the phone cord around his finger while speaking with the client. At first glance, the Golf Channel logo just looks like the letter ‘G’ in a unique font. But if you look closer, you can see that the ‘G’ is actually formed by combining an arc swing and a golf tee. Of course not all text created from shapes has to be this elaborate. It can be something as simple as arranging geometric shapes in a way that spells out letters and words, as in the Adobe logo below, or the Brand Union logo we talked about a few weeks ago.

Take a look at the logos below and see if you can guess what inspired each designer.

Woolworths Supermarkets (Supermarket chain based in Australia)

woolworths