Fine Tuning Your Design Skills “If you have ideas and imagery, technique will follow.” Unknown The ideas and imagery are the best place to start.  This is why you are an artist.  The techniques are things that can be fine tuned and developed.  There are a few techniques and guidelines that you can follow, that ...

Stock Photo Faux Pas Don’t use clipart or stock photos in logo designs. There are a few problems with doing this.  One, it is not original.  If you are creating a logo for a client, it should be original.  Stock art is readily available to all, which is why it is tempting to amateur designers.  ...

This may be a basic overview for more experienced designers, but in order to best serve your client, you should know the different types of logos and when one is better suited than another. A great logo design can help strengthen your brand image and the way your consumers view your company. There are 3 ...

WORDMARK LOGO The second basic type of logo is called the Wordmark. This includes a company’s name or brand into a stylized font that tries to convey the idea of what the company is about.  Typically, script fonts are used to imply a sense of formality or refinement whereas thick fonts try to display strength ...

What is Branding? The Value of a Brand What is branding? A brand is your companies “identity.”  Your company logo is the centerpiece of your brand.  Company branding is essential in building a successful business. One of the most famous logo designers in history, Paul Rand, said: “A logo is a flag, a signature, an ...