Negative space, also known as whitespace, is the empty space between and around design elements. Negative space helps define the subject of the design, brings balance to the composition, and often has the most impact in a design. The negative space of an image is defined by the edges of the positive space — the ...

There’s a popular saying that goes something like this: “If it ain’t broke, don’t fix it.” And while a little change every now and then is good, if not done carefully, it can be disastrous in the design world. A redesigned logo, just like a new logo for a new company, highly affects that company’s ...

When designing a logo, there are certain rules that must be followed — and with good reason. These rules are in place to help businesses create a brand that will work for them, and, most importantly, for their target audience. Two very important principles of logo design are a) using only 2-3 colors for a ...

Just 4 months have passed and the year 2009 is going so strange for a number of reasons. From the world economy plumbing to its depths to Obama reaching the heights …its going crazy… and the cherry on the icing is Alfie …  a “brave” but “baby-faced” 13 [seems no more than 8] years old ...

Web 2.0 logos are all the rage. Just visit any design contest site and you’ll find that most companies are looking for a Web 2.0 logo for their website. But just what does Web 2.0 mean anyway? The term Web 2.0 refers to the 2nd generation of the Web, aimed at the collaboration and sharing ...