Text-based logos, or wordmarks, are the most widely used of all logos. They are often used when advertising funds are limited and when focus is on name recognition. They are known for their limited use, or non-use, of graphical elements other than the text itself. Because wordmarks focus primarily on text and typeface, they can be some of the most difficult designs to create. Text and typeface need to be unique and must be able to convey the message of the product or service being offered.
I have compiled a list of 6 creative text-based logos, all designed by Cleveland-based progressive design firm GoMedia.
Fergie – Pop Music Superstar
Alan Jackson – Country Music Superstar
Korn – American Rock Band
Stone Sour – American Hard Rock Band
DragonForce – English Power Metal Band
Anberlin – Alternative Rock Band
Feel free to mention any others you think should be added to this list in the comments section below.