A brandmark is a simple yet powerful symbol used to represent a business. These symbols, often abstract, are rarely used in conjunction with any other elements, but rather used as a standalone image.
Brandmarks, like lettermarks, are better suited for companies that have an ad budget big enough to be able to educate the public on what their brandmark represents. It’s important to note here that successful branding takes years. Repeated exposure to a company’s logo is necessary in order for a brandmark to be effective. Then and only then will its viewers be able to identify the company with the brandmark. When a brandmark is effective, its viewers are able to recognize it instantly, even without the company name. Let’s see if you recognize the ones below 😉 .
