One of the leading appliance brands and among the largest multinational conglomerate corporation in the world today is the General Electric Company, with its headquarter office located in New York, USA. It has a workforce of more than 304, 000 worldwide who efficiently deals with its Energy Infrastructure, Technology Infrastructure, NBC Universal, Capital Finance and Consumer & Industrial. The company has a total worth of US $ 48 billion which makes it as the fourth most recognized brand all over the world.
The General Electric logo was established in the 1890s although it was later on modified by Wolff Olins, a brand consultancy based in New York. Its circular shape with its initials inside it is specially designed to convey motion and fluidity of the products which the company makes. The classic logo is still among the most recognized in the world with thousands of loyal customers who believe of the timeless classic quality of the products made by GE.
The blue color motif stands for the company’s integrity, commitment, excellence and trusts to their consumers and gives an assurance that the company produces products that are quality-guaranteed. Michael Abbink of Wolff Olins is the one responsible for the design and the Typeface of the GE Inspira font used in its logo and made it to look natural and easy in the eyes.